apple store microsoft office worth it reddit

Apple has sold more than 2.2 billion iPhones since it was introduced in 2007 and its amazing profit margin has made it the most valuable company in the world today. There’s certainly no shortage of loyal customers. “Instead of trying to compete with other popular travel rewards cards, Apple is making a play for brand loyalty, hoping loyal Apple customers will join.” Michael Short/Getty Images “Apple is trying to carve a new niche with the Apple Card,” Marineau said. The marketing research firm also told us that adoption of Apple Pay is low, with just 7% of cardholders reporting that they use it.Ĭompany-branded cards have been around for a while, especially in the travel arena with hotel chains and airlines, and another tech giant, Amazon, is also offering a credit card. Only 11% of credit card customers switched in 2018 and a better rewards program was the number one reason, according to J.D. It may not be easy to persuade people to switch, though. For Apple, “It looks like they’re really trying to nudge consumers into using Apple Wallet.” “It’s a way for banks to attract a different type of audience that they wouldn’t ordinarily get,” Sara Rathner, NerdWallet’s credit card expert, said. “Apple is trying to carve a new niche with the Apple Card.” It looks like a mutually beneficial arrangement for Apple and its partners. Apple partnered with Goldman Sachs and Mastercard to create it, and you’ll need a long credit history to get the best interest rate – rates vary from 13.24% to 24.24% depending on your credit score. Brand loyaltyīeyond the tie-in with Apple Pay, the Apple Card is fundamentally a typical credit card. “If you happen to shop at a store which doesn’t accept Apple Pay, you’ll have to swipe with your physical card,” Marineau said. That’s why it comes with the physical card backup. Apple Pay is accepted at around 70% of retail locations in the U.S., which means there’s still a decent number of places you can’t use it. The trend towards mobile payments is well underway, but there’s still a gap to bridge. You can also use it to pay down your credit card bill or share it with your family and friends. You can redeem Apple’s Daily Cash at Apple Pay whenever you make a purchase, even the same day. Marineau highlights the lack of an annual fee, late fees, international fees, or over-limit fees.

Apple store microsoft office worth it reddit